Design
With Animesh
Product Designer
Based in Gurugram, Haryana
Blending creativity & strategy
for seamless interfaces
You’ve probably seen a hundred designers with clean portfolios, pretty visuals, and polished case studies. So why me? Because I don’t just design screens—I design clarity. I ask the questions that often go unasked. I bring order to messy systems. I translate stakeholder chaos into intuitive flows and craft experiences that feel right, not just pretty. I’ve worked across industries, built design systems from the ground up, led teams, shipped products at scale, and still care deeply about how a single button feels when clicked. From startups fighting for product-market fit to enterprise portals juggling complexity—I’ve been there, and I’ve made it work. What drives me isn’t just the end product. It’s the process, the people, the problem-solving. It’s the moment when users stop noticing the UI—because it just works. That’s why me.
MAKE
STORY
HEARD
01
How I Think
I believe good design starts long before the first pixel.
I listen before I sketch. I ask why before what. I design with empathy, but I also think in systems — always aiming for solutions that scale beautifully without losing their human touch.
To me, design is a balance of clarity and care. It’s not just about what looks good, but what feels right — for the user, for the business, and for the team building it.
It’s never just about the interface. It’s about the experience.
02
Why I Design
I design to make things easier, clearer, and more human.
Not everyone notices good design — but they feel it. In the smooth flow of an app, the comfort of a familiar interface, the quiet confidence of knowing what to do next. That’s what I aim to create.
Design, for me, is a bridge — between people and technology, chaos and clarity, intention and impact.
I design to bring order to complexity.I design to make someone’s day just a little better.
03
What I Value
I value clarity over clutter, purpose over polish, and empathy over ego.
Design is a team sport, and I believe the best work happens when ideas are shared openly, feedback flows freely, and users are never an afterthought.
I care about the invisible details — the spacing no one notices, the logic behind the layout, the story beneath the surface.
Because small things aren’t small. They’re everything.
You’ve probably seen a hundred designers with clean portfolios, pretty visuals, and polished case studies. So why me? Because I don’t just design screens—I design clarity. I ask the questions that often go unasked. I bring order to messy systems. I translate stakeholder chaos into intuitive flows and craft experiences that feel right, not just pretty. I’ve worked across industries, built design systems from the ground up, led teams, shipped products at scale, and still care deeply about how a single button feels when clicked. From startups fighting for product-market fit to enterprise portals juggling complexity—I’ve been there, and I’ve made it work. What drives me isn’t just the end product. It’s the process, the people, the problem-solving. It’s the moment when users stop noticing the UI—because it just works. That’s why me.
MAKE
STORY
HEARD
01
How I Think
I believe good design starts long before the first pixel.
I listen before I sketch. I ask why before what. I design with empathy, but I also think in systems — always aiming for solutions that scale beautifully without losing their human touch.
To me, design is a balance of clarity and care. It’s not just about what looks good, but what feels right — for the user, for the business, and for the team building it.
It’s never just about the interface. It’s about the experience.
02
Why I Design
I design to make things easier, clearer, and more human.
Not everyone notices good design — but they feel it. In the smooth flow of an app, the comfort of a familiar interface, the quiet confidence of knowing what to do next. That’s what I aim to create.
Design, for me, is a bridge — between people and technology, chaos and clarity, intention and impact.
I design to bring order to complexity.I design to make someone’s day just a little better.
03
What I Value
I value clarity over clutter, purpose over polish, and empathy over ego.
Design is a team sport, and I believe the best work happens when ideas are shared openly, feedback flows freely, and users are never an afterthought.
I care about the invisible details — the spacing no one notices, the logic behind the layout, the story beneath the surface.
Because small things aren’t small. They’re everything.
You’ve probably seen a hundred designers with clean portfolios, pretty visuals, and polished case studies. So why me? Because I don’t just design screens—I design clarity. I ask the questions that often go unasked. I bring order to messy systems. I translate stakeholder chaos into intuitive flows and craft experiences that feel right, not just pretty. I’ve worked across industries, built design systems from the ground up, led teams, shipped products at scale, and still care deeply about how a single button feels when clicked. From startups fighting for product-market fit to enterprise portals juggling complexity—I’ve been there, and I’ve made it work. What drives me isn’t just the end product. It’s the process, the people, the problem-solving. It’s the moment when users stop noticing the UI—because it just works. That’s why me.
MAKE
STORY
HEARD
01
How I Think
I believe good design starts long before the first pixel.
I listen before I sketch. I ask why before what. I design with empathy, but I also think in systems — always aiming for solutions that scale beautifully without losing their human touch.
To me, design is a balance of clarity and care. It’s not just about what looks good, but what feels right — for the user, for the business, and for the team building it.
It’s never just about the interface. It’s about the experience.
02
Why I Design
I design to make things easier, clearer, and more human.
Not everyone notices good design — but they feel it. In the smooth flow of an app, the comfort of a familiar interface, the quiet confidence of knowing what to do next. That’s what I aim to create.
Design, for me, is a bridge — between people and technology, chaos and clarity, intention and impact.
I design to bring order to complexity.I design to make someone’s day just a little better.
03
What I Value
I value clarity over clutter, purpose over polish, and empathy over ego.
Design is a team sport, and I believe the best work happens when ideas are shared openly, feedback flows freely, and users are never an afterthought.
I care about the invisible details — the spacing no one notices, the logic behind the layout, the story beneath the surface.
Because small things aren’t small. They’re everything.
04
Let’s Build Experiences That Matter
Partner with me to create thoughtful products that aren’t just used—but loved.
04
Let’s Build Experiences That Matter
Partner with me to create thoughtful products that aren’t just used—but loved.
04
Let’s Build Experiences That Matter
Partner with me to create thoughtful products that aren’t just used—but loved.
03
Driven by Impact, Not Just Aesthetics
Every pixel I place is rooted in solving real problems and creating real value—for users and businesses alike.
03
Driven by Impact, Not Just Aesthetics
Every pixel I place is rooted in solving real problems and creating real value—for users and businesses alike.
03
Driven by Impact, Not Just Aesthetics
Every pixel I place is rooted in solving real problems and creating real value—for users and businesses alike.
02
Systems Thinking, Human Feeling
I build design systems that scale and experiences that connect—balancing structure with soul
02
Systems Thinking, Human Feeling
I build design systems that scale and experiences that connect—balancing structure with soul
02
Systems Thinking, Human Feeling
I build design systems that scale and experiences that connect—balancing structure with soul
01
Crafting Clarity, Not Just Screens
I transform complex ideas into intuitive, beautiful designs—making every click feel natural.
01
Crafting Clarity, Not Just Screens
I transform complex ideas into intuitive, beautiful designs—making every click feel natural.
01
Crafting Clarity, Not Just Screens
I transform complex ideas into intuitive, beautiful designs—making every click feel natural.
KEY
METRICS
KEY
METRICS
KEY
METRICS
in Product Design
Crafting experiences that merge business goals with user needs—across industries and platforms
in Product Design
Crafting experiences that merge business goals with user needs—across industries and platforms
Projects Shipped
From startups to enterprises, I’ve delivered polished, user-first solutions that drive results.
Projects Shipped
From startups to enterprises, I’ve delivered polished, user-first solutions that drive results.
Full Design Systems Build
Building scalable design foundations that empower teams to move faster, and more consistently.
Full Design Systems Build
Building scalable design foundations that empower teams to move faster, and more consistently.
Users Reached
Designing products that don’t just look good—but are loved, trusted, and used by thousands.
Users Reached
Designing products that don’t just look good—but are loved, trusted, and used by thousands.
Brands Collaborated With
Helping brands turn ideas into intuitive, meaningful digital experiences that users remember.
Brands Collaborated With
Helping brands turn ideas into intuitive, meaningful digital experiences that users remember.
Industries Designed For
Bringing diverse perspectives from sectors like insurance, health, tech, and finance to create user-centric designs.
Industries Designed For
Bringing diverse perspectives from sectors like insurance, health, tech, and finance to create user-centric designs.
Experiences
Experiences
Experiences
Avizva
Feb 2024
Designed scalable design systems for enterprise B2B2C insurance products.
Built complex UI components (tables, dashboards, navigation, inbox systems).
Defined and documented Figma variables for code-ready component handoff.
Improved product usability by simplifying dense transaction workflows.
Collaborated closely with devs and PMs to align UX outcomes with business goals.
Avizva
Feb 2024
Designed scalable design systems for enterprise B2B2C insurance products.
Built complex UI components (tables, dashboards, navigation, inbox systems).
Defined and documented Figma variables for code-ready component handoff.
Improved product usability by simplifying dense transaction workflows.
Collaborated closely with devs and PMs to align UX outcomes with business goals.
Avizva
Feb 2024
Designed scalable design systems for enterprise B2B2C insurance products.
Built complex UI components (tables, dashboards, navigation, inbox systems).
Defined and documented Figma variables for code-ready component handoff.
Improved product usability by simplifying dense transaction workflows.
Collaborated closely with devs and PMs to align UX outcomes with business goals.
Mera Kal
Oct 2022 - Jan 2024
Led end-to-end UX for a mental health platform empowering therapy access.
Defined the brand language, UI systems, and complete digital experience.
Designed mobile-first solutions to make mental health support accessible.
Collaborated with founders on product strategy, user research, and marketing.
Created illustration sets and onboarding flows to humanize user journeys.
Mera Kal
Oct 2022 - Jan 2024
Led end-to-end UX for a mental health platform empowering therapy access.
Defined the brand language, UI systems, and complete digital experience.
Designed mobile-first solutions to make mental health support accessible.
Collaborated with founders on product strategy, user research, and marketing.
Created illustration sets and onboarding flows to humanize user journeys.
Mera Kal
Oct 2022 - Jan 2024
Led end-to-end UX for a mental health platform empowering therapy access.
Defined the brand language, UI systems, and complete digital experience.
Designed mobile-first solutions to make mental health support accessible.
Collaborated with founders on product strategy, user research, and marketing.
Created illustration sets and onboarding flows to humanize user journeys.
Soroco
Feb 2022 - July 2022
Contributed to process automation tools with deep UX thinking.
Designed intuitive enterprise-level product flows and system dashboards.
Balanced technical complexity with user-centric design practices.
Supported the team in streamlining user journey maps for large-scale platforms.
Helped establish early component libraries for consistent design output.
Soroco
Feb 2022 - July 2022
Contributed to process automation tools with deep UX thinking.
Designed intuitive enterprise-level product flows and system dashboards.
Balanced technical complexity with user-centric design practices.
Supported the team in streamlining user journey maps for large-scale platforms.
Helped establish early component libraries for consistent design output.
Soroco
Feb 2022 - July 2022
Contributed to process automation tools with deep UX thinking.
Designed intuitive enterprise-level product flows and system dashboards.
Balanced technical complexity with user-centric design practices.
Supported the team in streamlining user journey maps for large-scale platforms.
Helped establish early component libraries for consistent design output.
Graphicstaan
Aprb 2021 - Sept 2021
Founded and grew a creative agency serving 500+ diverse global clients.
Delivered branding, UI/UX, web design, and motion graphics solutions.
Managed client relationships, project scoping, and team leadership.
Created scalable web designs using Webflow and no-code tools.
Developed strong business skills alongside creative problem-solving.
Graphicstaan
Aprb 2021 - Sept 2021
Founded and grew a creative agency serving 500+ diverse global clients.
Delivered branding, UI/UX, web design, and motion graphics solutions.
Managed client relationships, project scoping, and team leadership.
Created scalable web designs using Webflow and no-code tools.
Developed strong business skills alongside creative problem-solving.
Graphicstaan
Aprb 2021 - Sept 2021
Founded and grew a creative agency serving 500+ diverse global clients.
Delivered branding, UI/UX, web design, and motion graphics solutions.
Managed client relationships, project scoping, and team leadership.
Created scalable web designs using Webflow and no-code tools.
Developed strong business skills alongside creative problem-solving.
Early Creative Roles (Internships + Animation)
Nov 2017 - June 2019
Interned at SportsMint Media, designing for sports news and branding assets.
Worked as a 2D Animator at Digitoonz, sharpening motion and storytelling skills.
Built a strong visual foundation blending storytelling with interactivity.
Developed an eye for pacing, transitions, and emotion in design.
Gained hands-on experience collaborating with fast-moving creative teams.
Early Creative Roles (Internships + Animation)
Nov 2017 - June 2019
Interned at SportsMint Media, designing for sports news and branding assets.
Worked as a 2D Animator at Digitoonz, sharpening motion and storytelling skills.
Built a strong visual foundation blending storytelling with interactivity.
Developed an eye for pacing, transitions, and emotion in design.
Gained hands-on experience collaborating with fast-moving creative teams.
Early Creative Roles (Internships + Animation)
Nov 2017 - June 2019
Interned at SportsMint Media, designing for sports news and branding assets.
Worked as a 2D Animator at Digitoonz, sharpening motion and storytelling skills.
Built a strong visual foundation blending storytelling with interactivity.
Developed an eye for pacing, transitions, and emotion in design.
Gained hands-on experience collaborating with fast-moving creative teams.
Services
Web Design
Responsive Website Design
Website Redesign
Speed & SEO Optimization
Landing Page Design
WordPress/Webflow Development
Accessibility & WCAG Compliance
Web Design
Responsive Website Design
Website Redesign
Speed & SEO Optimization
Landing Page Design
WordPress/Webflow Development
Accessibility & WCAG Compliance
Web Design
Responsive Website Design
Website Redesign
Speed & SEO Optimization
Landing Page Design
WordPress/Webflow Development
Accessibility & WCAG Compliance
UX/UI Design
User Research & Personas
Design Systems & Style Guides
High-Fidelity UI Design (Web & App)
Wireframing & Prototyping
Usability Testing & UX Audits
Interaction & Motion Design
UX/UI Design
User Research & Personas
Design Systems & Style Guides
High-Fidelity UI Design (Web & App)
Wireframing & Prototyping
Usability Testing & UX Audits
Interaction & Motion Design
UX/UI Design
User Research & Personas
Design Systems & Style Guides
High-Fidelity UI Design (Web & App)
Wireframing & Prototyping
Usability Testing & UX Audits
Interaction & Motion Design
Branding
Logo Design
Brand Guidelines Document
Stationery & Marketing Collateral
Brand Identity Systems
Packaging Design
Rebranding & Brand Refresh
Branding
Logo Design
Brand Guidelines Document
Stationery & Marketing Collateral
Brand Identity Systems
Packaging Design
Rebranding & Brand Refresh
Branding
Logo Design
Brand Guidelines Document
Stationery & Marketing Collateral
Brand Identity Systems
Packaging Design
Rebranding & Brand Refresh
Graphic Design
Marketing & Social Media Creatives
Infographics & Data Visualization
Email & Banner Ads
Print Design (Brochures, Posters etc.)
Presentation Design (Pitch Decks)
Custom Iconography & Illustration
Graphic Design
Marketing & Social Media Creatives
Infographics & Data Visualization
Email & Banner Ads
Print Design (Brochures, Posters etc.)
Presentation Design (Pitch Decks)
Custom Iconography & Illustration
Graphic Design
Marketing & Social Media Creatives
Infographics & Data Visualization
Email & Banner Ads
Print Design (Brochures, Posters etc.)
Presentation Design (Pitch Decks)
Custom Iconography & Illustration
E-commerce Solutions
Product Page UX/UI Design
Custom Theme Development
Product Photography & Descriptions
Shopify / WooCommerce Store Setup
Conversion Rate Optimization (CRO)
Third-party App Integrations
E-commerce Solutions
Product Page UX/UI Design
Custom Theme Development
Product Photography & Descriptions
Shopify / WooCommerce Store Setup
Conversion Rate Optimization (CRO)
Third-party App Integrations
E-commerce Solutions
Product Page UX/UI Design
Custom Theme Development
Product Photography & Descriptions
Shopify / WooCommerce Store Setup
Conversion Rate Optimization (CRO)
Third-party App Integrations
Mobile App Design
iOS & Android App UI Design
Prototyping (Figma, ProtoPie)
Design Handoff for Devs (Zeplin/Figma Tokens)
App Flow & Interaction Mapping
Dark/Light Mode Design
Microinteractions & Motion Design
Mobile App Design
iOS & Android App UI Design
Prototyping (Figma, ProtoPie)
Design Handoff for Devs (Zeplin/Figma Tokens)
App Flow & Interaction Mapping
Dark/Light Mode Design
Microinteractions & Motion Design
Mobile App Design
iOS & Android App UI Design
Prototyping (Figma, ProtoPie)
Design Handoff for Devs (Zeplin/Figma Tokens)
App Flow & Interaction Mapping
Dark/Light Mode Design
Microinteractions & Motion Design
Social Media Management
Content Strategy & Planning
Community Engagement
Analytics & Growth Reports
Post Design & Scheduling
Ad Campaign Design & Management
Hashtag Research & Trend Tracking
Social Media Management
Content Strategy & Planning
Community Engagement
Analytics & Growth Reports
Post Design & Scheduling
Ad Campaign Design & Management
Hashtag Research & Trend Tracking
Social Media Management
Content Strategy & Planning
Community Engagement
Analytics & Growth Reports
Post Design & Scheduling
Ad Campaign Design & Management
Hashtag Research & Trend Tracking
Photo Editing & Retouching
Basic Image Cleanup (Dust, Color, Cropping)
Product Image Enhancement (E-commerce)
Color Correction & Mood Styling
Portrait Retouching (Skin, Lighting, Details)
Background Removal & Replacement
Creative Composites
Photo Editing & Retouching
Basic Image Cleanup (Dust, Color, Cropping)
Product Image Enhancement (E-commerce)
Color Correction & Mood Styling
Portrait Retouching (Skin, Lighting, Details)
Background Removal & Replacement
Creative Composites
Photo Editing & Retouching
Basic Image Cleanup (Dust, Color, Cropping)
Product Image Enhancement (E-commerce)
Color Correction & Mood Styling
Portrait Retouching (Skin, Lighting, Details)
Background Removal & Replacement
Creative Composites
Video Production
Scriptwriting & Storyboarding
Product Explainer Videos
Color Grading & Sound Mixing
Motion Graphics & Animation
Video Editing (Reels, Ads, YouTube)
Subtitling & Localization
Video Production
Scriptwriting & Storyboarding
Product Explainer Videos
Color Grading & Sound Mixing
Motion Graphics & Animation
Video Editing (Reels, Ads, YouTube)
Subtitling & Localization
Video Production
Scriptwriting & Storyboarding
Product Explainer Videos
Color Grading & Sound Mixing
Motion Graphics & Animation
Video Editing (Reels, Ads, YouTube)
Subtitling & Localization
Consulting Services
UX Audit & Heuristic Reviews
Brand Strategy & Positioning
Creative Direction for Startups
Design System Consulting
Product Design Mentorship
Process Optimization for Design Teams
Consulting Services
UX Audit & Heuristic Reviews
Brand Strategy & Positioning
Creative Direction for Startups
Design System Consulting
Product Design Mentorship
Process Optimization for Design Teams
Consulting Services
UX Audit & Heuristic Reviews
Brand Strategy & Positioning
Creative Direction for Startups
Design System Consulting
Product Design Mentorship
Process Optimization for Design Teams
Crafted with Intent
Every project I take on is a reflection of thoughtful strategy, human insight, and design precision. Explore the work that speaks not just to results—but to real impact.
Crafted with Intent
Every project I take on is a reflection of thoughtful strategy, human insight, and design precision. Explore the work that speaks not just to results—but to real impact.
Crafted with Intent
Every project I take on is a reflection of thoughtful strategy, human insight, and design precision. Explore the work that speaks not just to results—but to real impact.
©2025 DESIGNED & DEVELOPED BY ANIMESH
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©2025 DESIGNED & DEVELOPED BY ANIMESH
GO BACK TO Home